Cover image: Floretta
We recently spoke with Grace Camobreco Reyes, co-owner of floral design studio, Floretta, about the impacts of COVID-19 on the flower industry. Grace shares her insights on how you can work with your florist to adapt your brief and achieve your dream floral vision despite the current flower shortage and increased costs.
I was recently asked by the lovely team at Metropolis Events about upcoming floral trends for the wedding industry. If written four months ago, this would have been a very different story! We all find ourselves in uncertain times as the world battles COVID-19. Plans and dreams for weddings (and businesses) that have been years in the making, have come to a sudden halt and the repercussions for the flower industry are rippling around the globe.
Florists are currently facing supply chain issues resulting in shortages, which in turn, has seen a price increase of between twenty to forty percent for some flower varieties.
The significant reduction of international passenger flights is the main reason for the supply shortage and price increase. While international travel restrictions remain, the lack of passenger flights available for flower imports will continue to impact the Australian flower industry. The cost of importing on freight planes is far higher than passenger planes, therefore significantly increasing the price of product on arrival.
The current advice is that these impacts could last as long as 12 months or more. Aussie farmers are also struggling with fulfilment and recently they’ve been impacted by both drought and fire. The increased demand and reduced supply has resulted in a need for Aussie farmers to also raise their prices.
On the topic of trends…
The most in-demand trends Floretta is currently seeing is the use of loads of frilly, large-headed and open roses, layers of lush orchids, textured preserved, bleached or dried floral materials in delicate hues of creams, nudes, blush pinks and coffee tones paired with minimal foliage.
Previously, these items were almost all imported and we had access to these materials year-round, regardless of the season. In the short term, these materials will be in short supply and long term, are looking to be both expensive and unreliable in supply.
So, in light of the current challenges, what can you do to ensure you have GORGEOUS flowers you’ll love on your special day while minimising budget blow out?
1. Choose a florist that creates designs you love
Couples need to trust their florist and be more flexible than usual in relation to availability.
Florists are artists. We recommend you spend time reviewing florists portfolios and choose one with a design style that that suits your aesthetic. Instead of showing them another florists work to copy, allow your chosen florist the creative freedom to design you a unique floral masterpiece!
2. Be flexible with your vision
Briefs may need to be altered and made more flexible unless you are willing to increase your floral budget.
Instead of using just one flower variety we suggest considering a mix of seasonal flower varieties instead. For example, if you are set on having all large-headed imported roses, understand that this may not be a possibility in relation to supply and budget.
If you’ve chosen your florist because you love their design aesthetic, then trust that they will be creative and ensure you end up with a unique and show-stopping result.
There are many varieties of blooms out there. Consider your florist as your personal flower expert and allow them to guide you to find the perfect style to suit.
3. Consider your colour palette
Colours that occur naturally in flowers are more abundant and as a result, more affordable. They also tend to be more timeless and elegant; think whites, greens, pinks, reds, oranges and mauves.
Another perk of naturally occurring colours is that it’s more likely there will be many different flower varieties available in these tones, therefore, you and your florist will have a wider selection and can pick and choose from the best in season at the time.
Lastly, go easy on your florist. This is an extremely difficult and stressful time for everyone and the challenges presented are completely out of our control. Remember, all we actually want is to is focus on what we do best and create gorgeous flower arrangements for your special day! Your happiness and satisfaction is the ultimate goal – let’s work towards it together.